The environmental scan is the foundation of the AHA's three-year strategic plan. From it, planning assumptions are developed, against which the AHA tests its strategic framework -- vision, mission, values and goals. Hear AHA President and CEO, Rich Umbdenstock, and Vice President of Strategic & Business Planning, Gene O'Dell, discuss critical issues and emerging trends that have the highest probability of impacting the health care field - and hospital leaders - in the foreseeable future.